Astellas Pharma, Joan's Story

The campaign for Myrbetriq began with a simple idea.   How can Astellas Pharma enocurage patients to open the conversation with their HCP (Health Care Provider) concerning OAB or Over Active Bladder?  The solution is a 12 part on-line video campaign designed to inform, engage and create a comfort zone for the potential patient. 

"Joan, is a real patient story told with pride and hope as to inspire other patients suffering from OAB to begin the conversation with their health care provider.

The campaign launches during the 4th quarter of 2014 into 2015.

Production Company: Once Upon a Time, Inc.
Director / Editor: Mark Schimmel
Producer: Michael Rafayko