Asmanex - How To Asmanex

When Schering Plough was granted FDA approval for Asmanex, a revolutionary new children’s inhaler, they wanted to educate the market by demonstrating how to correctly administer the product.  This information did not lend itself well to simple sound bytes of TV commercials or print ads. In addition, the information needed to be usable in both B2B and B2C.  We developed an informative “How To” introduction video which was then distributed worldwide in multiple languages on DVD.  The DVD was used by doctors, patients and pharmacists and was also re-purposed for use by the Schering Plough sales force.  In total, over 1 million DVD’s were distributed. This is considered one of the most successful children’s products launches in Schering-Plough history.